YD benoemt Evert Siebenga als Managing Director
Feb 2nd
Real-time mediabureau verdubbelt personeelsomvang in drie maanden tijd
Amsterdam, 2 februari 2012 – Het snel groeiende real-time mediabureau YD breidt zijn managementteam uit met Evert Siebenga. Hij is aangesteld als Managing Director en wordt ondermeer verantwoordelijk voor de operationele kant van het bedrijf in Nederland.
De vraag naar RTB, re- en audience targeting en display advertising groeit en zo ook de omvang van de organisatie van YD. De omzet groeide met 371 procent, hiervoor ontving YD in 2011 de FD Gazellen in de categorie ‘aanstormend talent’. De groei leidt ondermeer tot een snel toenemend personeelsbestand; in de afgelopen drie maanden groeide YD uit tot een organisatie met meer More >
YD werkt mee aan artikel FD
Jan 30th
Handel webadvertenties is beloofde land
Blijf op de hoogte van ontwikkelingen in onze markt en bij YD. Volg ons op Twitter en Facebook.
YD wins the FD Gazellen upcoming talent Award
Dec 1st
On the 30th of November the momentous Grande Finale of the FD Gazellen Awards took place at the Porsche Center in Amsterdam. The judges for the national FD Gazellen Awards: Ariane Inden, Marcel Broersma and Kees de Jong made a unanimous decision to award YD with the Upcoming Talent Award 2011.
We are feeling very proud and would like to thank our great team, clients and Het FD for making this possible.
Dutch Online Advertising Innovator YD enters German market
Aug 22nd
Amsterdam, 16 August 2011 – As part of their international expansion “real-time media agency” YD has just opened an office in Berlin. Media professional Rupert Tonn will lead the German team as Managing Director.
In its latest report, eMarketer forecasted global online ad expenditures to grow at a rate of 17.2 % in 2011.
This growth is fueled by online advertising innovators such as Amsterdam based media agency YD. Enabled by their proprietary “RT4” technology, YD connects purchase ready consumers with personalised ad content within milliseconds. Since these kind of real-time connections allow to multiply conversion rates by seven, YD has been More >
Matomy Media Group and YD Group start joint venture
May 31st
MATOMY MARKET IN AMSTERDAMISRAEL-BASED MATOMY MEDIA GROUP CONTINUES EXPANSION TO BENELUXAND NORDICS, ANNOUNCES JOINT VENTURE WITH YD GROUP AND LAUNCH OF AFFILIATE NETWORK MATOMY MARKET IN AMSTERDAM Expected 2012 revenue from Matomy Market in Amsterdam estimated at $10M.
Amsterdam, The Netherlands May 30, 2011 Matomy Media Group CEO, Ofer Druker and YD Group CEO, Mendel Senf announce today a joint venture between Matomy Media Group and YD Group to launch Matomy Market in Amsterdam a localized affiliate network specializing in providing affiliate marketing solutions to the growingperformance market in Benelux and Northern Europe. The Dutch affiliate market alone resulted in more than 100M Euro in More >
AdExchanger interviews Simon Aurik
Jul 8th
Yieldivision Is A Media Agency With DSP Technology Says BD Director Aurik
July 8, 2010 – 12:05 am
Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands.
AdExchanger.com: What is Yieldivision?
SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying strategy on enriching the impression with data. This data is provided by our direct relations with data partners – direct and third party. We see technology as differentiating between the current market More >
Interview Niels Baarsma on FD.nl
Jul 5th
http://www.fd.nl/artikel/16979353/ben-achterbank-auto-opgegroeid
‘Ik ben op de achterbank van deze auto opgegroeid 2 juli 2010, 9:58 uur | BNR.nl Door: Erwin WijmanMediabureaudirecteur Niels Baarsma (27) rijdt in een bronsbruine Peugeot 504 cabriolet uit 1969. ‘Toen ik 8 jaar was heeft mijn vader in een dronken bui beloofd dat ik ‘m kreeg als ik tot mijn 21ste niet zou roken. Een van de beste deals die ik ooit gemaakt heb.’
Wie: Niels Baarsma (27), oprichter/partner onlinemediabureau Yieldivision.
Bedrijf: ‘Yieldivision is een onlinemediabureau nieuwe stijl. We bieden onze dienstverlening en technologie gratis aan. We zetten alles in het teken van wat het opbrengt voor de adverteerder. Die betaalt More >
Audience targeting vs. cookie regulations
May 10th
Audience targeting vs. cookie regulations
In her function as European Commissioner for Competition, Neelie Kroes earned nicknames such as “Steely Neelie” for dealing with competition issues so toughly. Since 2005 Neelie appeared in the “Forbes’ The World’s 100 Most Powerful Women list” top 60 every year. Ironically enough, in her new position of European Commissioner for Digital Agenda, Steely Neelie will be responsible for carrying out measures that will help create one of the biggest monopolies (or duopolies) and contribute to unfair competition. Let’s explore how the new European telecommunication regulations on cookies can be deadly for the internet advertising branche More >
New Appointments
Apr 23rd
We are proud to announce two new additions to the Yieldivision Team.
Simon Aurik has joined us on February 1st in the function as business development director to help facilitate Yieldivision continuing growth in Europe. He will be responsible for YD’s product and business development and responsible for the international roll out for our propositions. Having worked at ABN AMRO and Funda.nl Simon has over 10 years of online media experience in various senior management positions.
Announcement on Dutchcowboys: http://bit.ly/deG5wO
Madelon Prive who joined on April 1at is the most recent addition to the Yieldivision account management team. As account manager at YD Madelon More >